knox snooze

Succotash my Balzac, dipshiitake.

Nike MaxSight

Nike has developed sunglass-replacing contact lenses, and up until yesterday they were available only to Nike-endorsing pro athletes (click 'athletes'...damn you, flash). But now you can get them at your local optometrist. w00t.

I think these are pretty cool, especially for sun-wusses like me, but Nike needs some help with their branding. How about Nike iBalls instead?

Hehe...balls.

Brian Roberts is having an insane year, and he apparently credits MaxSight for part of that. But if, as Darren Rovell reports, Nike has "jumped on the Roberts bandwagon," shouldn't there be fewer recent pictures of Roberts wearing actual sunglasses during day games?
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