knox snooze

Succotash my Balzac, dipshiitake.

Shh...it's just "alternative"

Jeep has introduced the new diesel version of their mid-size SUV, Liberty. The promotional site for the CRD (Common Rail Diesel) line touts the economical and environmental benefits of a diesel. But the passes they make at its potential environmental benefits are a little disappointing. If you click on the "ENVIRONMENTAL" tab, the screen displays a lame animation of a misty canyon and unfurling leaves, and a scroll unrolls to reveal the environmental benefits of the CRD.
Using alternative fuels helps reduce overall greenhouse gas emissions by consuming less fossil fuel overall versus a comparable gasoline engine.
Nevermind the rhetorical retardation in this blurb, it's annoying that they won't just come out and say biodiesel. It's easy. Hell, it's fun.

Biodiesel.

See? Instead, I think most visitors to the site may leave with the mistaken impression that traditional diesel (evil, smelly, baby-killing diesel) fuel is an environmentally friendly alternative fuel source. Which it is not, by the way. Especially at a clip of 26 miles per gallon.

Bio. Diesel. Biodiesel.
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