knox snooze

Succotash my Balzac, dipshiitake.

Some friendly advice

The Chatterbox column over at Slate today points out a possible misstep by Dairy Queen and its product branding. Not that it's the first time the chain with the naivete to call itself anything "Queen" has found itself with a mouthful of shoe, but calling their new frozen coffee drink the "MooLatte" is a new milestone in what-did-you-just-say stupidity.

Just say it out loud to yourself a few times and try to remember what your crotchety old grandad used to call people of multiple ethnicities. Think about the color of the frosty treat.

MooLatte. Ohmygosh.

Chatterbox has a healthy perspective of the issue:
Moreover, the name of a commercial product should never spotlight, even unintentionally, the physical similarity between that product's appearance (in this case, hue) and that of any class of human beings. Being of Jewish ancestry, Chatterbox would certainly object loudly if Dairy Queen started selling coffee-flavored Italian ice cream with a big-nosed logo on the cup and called it the JooLato.
C'mon, people. That's funny.
« Home | Next »
| Next »
| Next »
| Next »
| Next »
| Next »
| Next »
| Next »
| Next »
| Next »

» Post a Comment