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Boomsday

So they've finally done it. The Labor Day weekend UT football game has officially been moved to Sunday night in order to meet a request from ESPN. It will be broadcast on ESPN2. Consequently, Boomsday has been moved to Saturday night. Mayor Haslam was part of a press conference about the schedule change, and he feels pretty dang good about it.
This is a great opportunity for the city of Knoxville and the University of Tennessee to garner national exposure. We look forward to UT fans joining us for the Southeast's largest fireworks display.
Stop me if I'm missing something, but doesn't the football program already have a pretty solid amount of exposure? I don't begrudge them any "fame," and I'm not opposed to this schedule change, but let's not go around pretending like this is some amazing windfall for the city of Knoxville. ESPN will not cover the fireworks display on Saturday night, but were we worried about not having enough people at the event. The article already states that over 300,000 attended the show last year.

The only change of any significance I can see coming from this is fuller hotel rooms on Saturday night. Even that benefit will not be optimized, though. The game is late on Sunday night, so the overnight crowd on Saturday will be somewhat depleted from those ticketholders who are not interested in dealing with the headache of navigating Knoxville on Boomsday.
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